I was a Yellow Page advertising consultant for the Bell System and it is Yellow Page branch for 25 years. Throughout that time, I taught 1000’s of small companies the ins and outs of what it takes to be successful as an advertiser in their Yellow Page directory. I do consulting part-time in the Arizona region and write articles like these to re-educate the companies that have Yellow Page advertisements and get them. Most of them have very little idea about what ought to be included in their ads and how much they need to be spending to achieve their goals, if they really have some. Most don’t but let’s not dwell on the negatives. It’s never too late to understand what is required to have a good Yellow Page program. I had a exceptional insight into their businesses and what they lacked since I had been a premise sales consultant.
I would do a few fact-finding when an account and I met. The questions frequently went like this:
- What do you sell or service?
- How long have you been in business?
- What is your target market?
- Who is you ideal customer?
- Who is your competition?
- What sets you apart from your competition?
- What is the most profitable part of the business?
- What are your 1, 2, and 5 year goals?
- How do you hope to achieve them?
- What type of advertising do you do?
- How much do you spend on your advertising?
- Do you track the results of your advertising?
- Are you getting a good ROI or return on your investment?
- Do you have an online presence?
Can you have an online presence?
Many of the answers should be contained in the final annuaire gratuit page jaune. It must contain items such as what it is you’re selling, who you are targeting, what you can offer your competition can not and a tracking mechanism. You therefore build your copy points and record most as a feature and benefit story for your company. It’s that easy but the layout may take work. The sad part is that most ads are brought on by the client or the sales rep, so neither of that is an expert in advertising creation. The sales rep isn’t a designer and also the ordinary small business owner rarely has the expertise in advertising. That includes web design and promotion, which is almost always a consideration as well. With all that’s at stake for your business in an effort to attract new customers, what’s the best approach you may ask?
That is the time to turn to designer or a adviser that is trained to make Yellow Page ads. Many are listed online but you must be cautious concerning what and how they charge. I went by the hour but some charge by size or the job. However, if you would like to save plenty of money start with a book that tells you exactly what you want to know. “Inside the Yellow Pages” will steer you through the industry landmines and provide you an outline of what’s required for a terrific Yellow Page advertising. I wrote your small business advertiser using a limited budget it. Read it and use my own techniques for a outcome. After that, you’re by yourself.