A few days back, I came across a societal networking marketing agency who called themselves”gurus” in online marketing. When I took a look at one of their customers’ Facebook webpage, I discovered they had been using a profile page as opposed to a fan page. This is not simply against the Facebook statement of rights and duties, but in addition, it is very ineffective when it comes to internet marketing. Because of this, I designed this evaluation to assist you figure out whether the agency you have hired actually knows what they are doing. Just check off the questions that apply to your digital agency and discover how they score in the end.
_ Does Agência Digital provide you with monthly analytical reports?
_ Can your bureau place content on their Facebook page at least 4 times a week?
_ Does your bureau post content in their Twitter page at least twice times every week?
_ Does your agency place at least 3 blogs each week?
_ Does your agency have other clients in your business?
_ If you call your agency, does a human being answer?
_ Can Be”social media” recorded as a capability on their website? (Doesn’t count if it is not on the listing )
_ Can your agency inform you of significant social media news? , i.e. new Facebook regulations or new social networking platform?
_ Can your agency track the internet conversation regarding your business?
_ Does your agency offer social networking training for you and your organization?
_ Does your agency get your target audience engaged in dialogue online?
_ Can your agency assess negative comments/post before dealing with these on line? (Do NOT check should they automatically delete unwanted comments)
_ Has your agency ever suggested using YouTube to promote your business?
_ Has your agency suggested running a PPC (Pay Per Click) ad for you?
_ Are your physical promotions in sync with your internet promotions?
Keep them these are hard to discover.
12-14 -“C” – There is a difference between a marketing agency and an internet marketing agency. Just because your bureau may be good in advertising your business physically, doesn’t mean that they know how to effectively market it online. You may wish to consider employing an agency which understands effective online advertising strategies.
11 and below -“F” – Your bureau lacks a solid understanding of how to promote your business online. You may want to consider hiring someone who understands how to utilize digital marketing or social websites in a better manner.
Recall, how your agency represents themselves is directly linked to how they will represent you. If they aren’t utilizing social networking (Facebook, Twitter, Flickr) efficiently to leverage their own business, what makes you believe they’ll use it efficiently to promote yours?